About Us

Ayrshire360 is a bold, creative and innovative multi-service organisation dedicated to delivering outstanding opportunities for everyone across East Ayrshire. Through the creation and curation of positive impact projects, events and programmes which focus on lifestyle, wellbeing, education and enjoyment, we provide the very best service and experiences for our communities and visitors. Through the development of new business streams and the expansion of our catering and events activities which link across leisure, culture and community programmes, we can directly reinvest into our facilities and services focusing on sustainable growth and efficiency.

We operate a range of venues, facilities and major tourist attractions across the region whilst ensuring consistent high-quality service, maintenance and delivery for all customers and communities. Within each of the Service Areas, a team of experienced, professional and skilled colleagues deliver through;

COMMUNITY ACTIVITIES

Pathways: Empowering young people through targeted youth work, inclusive participation, and strong community pathways

Wellbeing: Enhancing quality of life for individuals and families through holistic, community‑based wellbeing programmes

Learning: Enriching community life through libraries and community hubs that support learning inclusion, and personal and community development

Greenspace: Celebrating East Ayrshire’s outdoors by promoting responsible use, community involvement, and outdoor learning opportunities to explore parks, countryside and greenspaces

COMMERCIAL ACTIVITIES

Estate Management: Caring for public open spaces by maintaining high standards and creating safe, biodiverse, and culturally rich environments valued by the community

Hospitality: Celebrating local food and produce by offering high‑quality, inclusive experiences that support sector growth and attract visitors to the area.

Lifestyles: Promoting everyday physical activity through accessible programmes that grow memberships and develop swimming, fitness, and activity opportunities

Facility Management: Creating welcoming, safe, and high‑quality venues where people feel valued, teams thrive in positive workplaces, and environmental best practice is integral to everyday operations

CREATIVE ACTIVITIES

Arts Production: Enriching the cultural landscape by supporting inclusive, creative opportunities in music, drama, and dance that engage communities and nurture local talent

Museum & Arts: Preserving and promoting cultural heritage through museums, visual arts, and heritage services that inspire learning and connection

Palace Theatre and Concert Hall: Positioning the Palace Theatre and Concert Hall as a flagship regional cultural destination, inspiring creativity, shaping the area’s cultural future and connecting audiences to exceptional experiences

Event Management: Delivering high‑profile landmark and regional events across East Ayrshire while supporting community‑led events that strengthen Destination East Ayrshire

CORPORATE ACTIVITIES

Marketing & Communications: Empowering Trust teams through integrated and data-led marketing and promotion that strengthens the brand, drives growth, and creates memorable experience

Organisational Culture: Strengthening organisational effectiveness through people management, training, and engagement with volunteers and apprentices

Special Projects: Leading development projects and supporting communities through asset management, consultancy, and skills development

Financial Management: Achieving financial sustainability through strong oversight, compliance, and strategic financial planning that supports informed decision‑making.

Ayrshire360 is an organisation that aspires to the highest standards in everything that we do. This is why we have adopted the following values that will be embedded into our organisation through all of our service delivery, customer and partner engagement and our staff recognition, development and training:

• Be honest: demonstrate integrity and respect
• Engage: inclusivity with our people, partners and communities
• Strive: be ambitious and aspire to continuous improvement
• Take responsibility: own it and be accountable

Ayrshire360 (registered as East Ayrshire Leisure Trust) is a charity with the office of the Scottish Charity Regulator (No SC043987) VAT Reg: 164 5945 79 and we are a Fairtrade employer. We are also a member of Community Leisure UK